MachBlue Mobile is an award-winning platform for mobile phones that powers dazzling user interfaces (UI) and user experiences (UX):

• Mobile TV electronic program guides with transparent video overlay and dynamic updating
  


• Total MMI rebranding
  


• Sophisticated video and music applications, including those for off-deck media management when user is not connected to the network
  


• Live TV and event broadcasting using complimentary DVB-H, 3G, and VOD technologies
  


• Homescreen and shortcut applications

MachBlue’s unique APIs give complete control over device functionality, without the need for low-level coding. The platform also minimizes memory usage, maximizes execution speed, and retains application portability.

Developers use MachBlue Studio, in tandem with Adobe® Flash®—the world’s leading off-the-shelf UI authoring tool—to quickly create mobile applications. And the same developers can easily use MachBlue Studio to create companion applications for digital TV set-top boxes.

MachBlue Mobile is deployed by leading operators such as Orange.

Cross-Device Compatibility

MachBlue’s cross-platform capabilities bridge the gap between different makes and models of handsets, making it possible for wireless operators and handset OEMs to create a customized, branded user experience that is uniform across all devices.

It also offers direct compatibility with MachBlue TV, a platform that provides in-home iTV experiences to millions of subscribers. Wireless carriers can now partner directly with cable, satellite, and IPTV providers to deliver unified quad-play solutions for multi-service subscribers.

Technical Overview

The MachBlue Mobile platform includes the following components:

• The presentation layer supports a large subset of Flash® 7 that is tuned for effective presentation and execution of content on a mobile handset. MachBlue supports content and applications created using Flash® authoring tools and MachBlue Studio.
  


• The connectivity layer ensures that data-driven applications can fetch relevant data over the air using all platform-specific networking methods, while optimizing bandwidth usage and adhering to operator-defined specifications.
  


• The integration layer allows MachBlue to be rapidly ported to embedded devices with limited memory and processing power. It overcomes dependencies on specific platforms by enabling consistent functionality, but provides flexibility to use device-specific features such as hardware accelerators, video codecs, or GPS.
  


• The extensibility layer includes hooks and features to control, communicate with, and further extend hardware, software, and OS functionality. This layer allows new hardware and software features to be exposed in the player and made available to developers for easy use within MachBlue Studio.

Technical Highlights

• Greatly exceeds the graphic capabilities of JAVA, BREW, and other native languages
  


• Supports large subset of Flash® 7 and ActionScript 2
  


• Developer-friendly platform allows use of industry-standard Flash® authoring tools in tandem with MachBlue Studio
  


• Extensible scripting architecture to launch and control external applications and hardware
  


• Supports XML for dynamic data loading and OTA content updates
  


• Offers two architectures for maximum flexibility: a single-threaded version for low-end device RTOSs and a multi-threaded version for high-end devices
  


• Battery-efficient software design with no compromise between form and function
  


• Strong compatibility with existing applications and web-based coding practices
  


• Networking support (e.g., HTTP, UDP, WAP push, Bluetooth, IR)
  


• Modular code architecture enables fast porting to diverse handset profiles
  


• Includes Bluestreak’s APIs for mobile phones and mobile TV:
  


• Call-handling features
• Agenda, contacts, and call log
• Messaging support
• Vibration
• Power usage
• Audio/video streaming and codecs
• Program info
• Video windows

Platform Benefits

• Brings advanced features (i.e., EPGs, replay) to mobile TV that emulate the “in-home” TV experience
  


• Enhances navigation of video and music portals, driving higher data usage and ARPU
  


• Integrates with handset messaging solutions to drive higher usage of SMS, MMS, and voice services
  


• Natively supports leading technical standards including XML, ECMA, and SWF
  


• Speeds time-to-market (by 3X-5X versus competitive offerings) to develop new products and services

MachBlue™ Studio, Mobile Edition

• Enables live, one-click testing from the developer’s PC to the target handset
  


• Fully integrated with Flash® authoring tools, available from Adobe Systems
  


• Includes tutorials, integrated help, and code samples
  


• Includes Windows® emulator for easy content testing
  


• Supports standard image types, including GIF, PNG, and JPEG
  


• Includes robust extensibility layer for easy access to new hardware and software features

For more information, see the demo or the MachBlue™ Mobile Product Sheet.

MachBlue™, MachBlue™ Studio, and the Bluestreak logo are trademarks of Bluestreak Technology, Inc. Adobe and Flash are registered trademarks of Adobe Systems, Inc. in the United States and/or other countries. Windows is a registered trademark of Microsoft Corporation.